Senior Director, Marketing – Healthcare Provider Focus

Company and role overview

Bryn Pharma is a privately held pharmaceutical company founded by patients who are personally affected by anaphylaxis. In addition to improving epinephrine delivery systems, Bryn is committed to improving access to emergency medical treatment for all patients at risk.

Patient activation will be critical to the success of our first commercial asset, UTULY. The Senior Director, Patient Marketing will lead the development and execution of our overall Direct to Patient strategy and therefore, play an important role in the transition of Bryn Pharma from a development-stage to a commercial-stage organization.

Reporting to the Chief Commercial Officer (CCO), this position will be primarily responsible for all patient engagement initiatives. This individual will be responsible for generating patient insights and developing patient specific messaging, campaigns, and tactical execution plans. They will drive the tactical execution of all patient directed initiatives inclusive of print, digital, social media, etc.

They will play a key role in developing and maintaining relationships with Patient Advocacy groups, and identify ways to incorporate Patient Advocacy into our overall patient strategy. They will work closely with another Marketing professional dedicated to Healthcare Provider and Market Access customers as well as other cross functional team members.

The successful candidate for this role will achieve professional growth and exposure that can only be achieved through a true biopharma start-up opportunity. They will be a critical member of a team committed to the success of Bryn Pharma.

For this role you will need

  • 15+ years’ experience in the Pharmaceutical / Biotechnology industry with primary role experience in Marketing
  • Patient/Consumer Marketing experience is required
  • Product launch experience in a Marketing role is required
  • Omnichannel Marketing experience is required
  • Significant agency management experience required, inclusive of AOR RFP execution experience
  • Prior experience as an operational budget holder with extensive vendor management experience
  • Public Relations plan management experience is preferred
  • Experience working with Patient Advocacy groups preferred
  • Prior experience in Allergy/Immunology preferred
  • Solid understanding of the commercial, regulatory, and legal environment in the pharmaceutical industry and demonstrated integrity and ethics on work-related compliance considerations is required.
  • Strong strategic thinking skills, ability to scenario plan, craft strategic options, prioritize and creative problem solve beyond the scope of traditional industry frameworks and practices is required.
  • Strong communication and collaboration skills to engage with a range of stakeholders Prior experience working in a small specialty pharma business is preferred but NOT required.

Our offer to you:

By joining Bryn Pharma you will be a part of a dynamic and energized team where you will be able to provide input into impactful decisions and be a part of shaping our company’s future. The skills and business insight you gain will serve as an invaluable foundation toward developing your career with us.

Our inclusive company culture brings unique perspectives and embraces diversity of thought. We actively seek to hire and develop the best and brightest team members from all backgrounds ensuring our continued success into the future.

This role offers a competitive compensation package with significant value creation opportunity tied to equity participation in the company.

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