Company and role overview
Bryn Pharma is a privately held pharmaceutical company founded by patients who are personally affected by anaphylaxis. In addition to improving epinephrine delivery systems, Bryn is committed to improving access to emergency medical treatment for all patients at risk.
The Senior Director, Marketing role is critical to the launch success of our first commercial asset, UTULY, and the transition of Bryn Pharma from a development-stage to a commercial-stage organization.'
Reporting to the Chief Commercial Officer (CCO), this position will be responsible for establishing the positioning, value proposition, and overall launch plan for the brand. We are looking for an experienced Marketer who can drive all aspects of brand strategy and marketing execution.
This role will be focused on healthcare providers and formulary access decision-makers. They will work closely with another Marketing professional dedicated to Direct to Patient/ Consumer initiatives. They will also work closely with Head of Sales, Head of Market Access, Medical Affairs, and other cross functional team members.
This individual will be responsible for generating insights and leading the development and execution of strategic and tactical brand plans, establishing product value proposition, core messaging, and campaign development. They will lead the identification and implementation of key marketing initiatives. They will be responsible for tactics used in promotion by the sales force as well as the Market Access account team. They will lead the development and execution of non-personal strategies and tactics. They will also work closely with medical affairs and be responsible for cultivating their own relationships with National and Regional Key Opinion Leaders.
The successful candidate for this role will achieve professional growth and exposure that can only be achieved through a true biopharma start-up opportunity. They will be a critical member of a team committed to the success of Bryn Pharma.
For this role you will need
- 15+ years’ experience in the Pharmaceutical / Biotechnology industry with primary role experience in Marketing
- Product launch experience in a Marketing role is required
- Significant agency management experience required, inclusive of AOR RFP execution experience
- Prior experience as an operational budget holder with extensive vendor management experience
- Experience developing and executing plans across a range of traditional and digital platforms (i.e. Omnichannel Marketing Experience)
- Public Relations plan development and execution required
- Experience working with Patient Advocacy groups preferred
- Prior experience in Allergy/Immunology preferred
- Solid understanding of the commercial, regulatory, and legal environment in the pharmaceutical industry and demonstrated integrity and ethics on work-related compliance considerations is required.
- Strong strategic thinking skills, ability to scenario plan, craft strategic options, prioritize and creative problem solve beyond the scope of traditional industry frameworks and practices is required.
- Strong communication and collaboration skills to engage with a range of stakeholders
- Prior experience working in a small specialty pharma business is preferred but NOT required.
- Prior experience working in a small specialty pharma business is preferred but NOT required.
Our offer to you:
By joining Bryn Pharma you will be a part of a dynamic and energized team where you will be able to provide input into impactful decisions and be a part of shaping our company’s future. The skills and business insight you gain will serve as an invaluable foundation toward developing your career with us.
Our inclusive company culture brings unique perspectives and embraces diversity of thought. We actively seek to hire and develop the best and brightest team members from all backgrounds ensuring our continued success into the future.
This role offers a competitive compensation package with significant value creation opportunity tied to equity participation in the company.